Operating in beta · Selective intake

Sales coaching, built by a practitioner who has carried a number.

Axion Arc is a coaching practice and software stack for B2B sales. Programmes for B-schools, founders, and L&D teams. Built from 13 years of selling, not 13 years of teaching.

Proof

Track record.

Across cohorts, corporate teams, and individual operators.

MBA cohorts, B-school programmes, individual sessions

Students coached · 13 years

SaaS, manufacturing, services

Professionals trained across sectors

Pipeline reviews, deal coaching, sales motion redesign

1:1 consultations · ongoing

What I do

No coaching frameworks borrowed from consultancies. Every motion comes from real deals, real pipelines, real quarters.

Institutional Live · Institutional

Career Pitstop

B2B sales interview readiness for MBA cohorts. Six-week structured programme, diagnostic scoring, 1:1 coaching, mock interviews, cohort report.

  • Diagnostic scorecard, calibrated by AI + practitioner
  • Structured 1:1 coaching, recorded and indexed
  • Mock interviews scored on a public rubric
  • Cohort placement report for the institution
Learn more
Corporate Selective

Sales Coaching

One-on-one and small-group coaching for B2B sales teams. Pipeline reviews, deal coaching, sales motion redesign. For founders, sales leaders, and L&D heads who need a practitioner, not a trainer.

  • Live deal review, every week
  • Pipeline math, not pipeline theatre
  • Sales motion design, end-to-end
  • One hour, your live deals, no homework
Get in touch

The lineup

Coaching now. Software next.

Coaching Programs

1:1 and cohort programs for sales leaders and teams. Practical frameworks, operator playbooks, and accountability that drive real execution.

Explore coaching

Coming 2026

Axion Arc OS

The operating system for revenue teams. Plan, track, and manage your GTM motion in one place. Forecasts, rhythms, cadence, and accountability.

See the roadmap

Coming 2026

Deal Desk

Configure, price, and approve complex deals faster. Govern discounting and protect margin without slowing down your team.

See the roadmap

Who it’s for

Built for the people who build and back revenue.

Institutions

Enable portfolio companies and cohorts with proven frameworks, coaching, and software that scale.

Operators

Level up your team, tighten your process, and hit your number with clarity and confidence.

Founders

Build a predictable GTM engine from day one. Focus on product. We’ll help with the rest.

How it works

A coaching practice, not a content library.

01

Diagnose

A working sample, scored on a public rubric. You see the gaps before any session starts.

02

Drill

Live coaching against the gaps. Recorded, transcribed, indexed. Re-watch any moment.

03

Show

A mock or a real deal. Scored on the same rubric. Delta over time, visible to you and the institution.

Parikshit Jhajharia

About

Built by a practitioner.

Axion Arc is the work of Parikshit Jhajharia. Thirteen years of B2B sales across SaaS, manufacturing, and services. IIM alumnus. Currently building Career Pitstop, a software platform for sales interview readiness, while running coaching programmes for institutional clients.

The work here is built from doing the job, not from teaching it. Frameworks come from closed deals and hard quarters, not from books. The students and teams that work with Axion Arc are looking for a practitioner who has been in the room, not a coach who has read about it.

Writing

Writing.

Documentation of the practice. Not a content marketing channel.

What B-School Cohorts Get Wrong About Sales Interviews

Six weeks of mock interviews surfaced patterns I didn’t expect.

Read

The Sales Signal: The S That STAR Never Taught

STAR answers describe situations. Operators tell you what the buyer signal was, and what they did with it.

Read

Why Most Sales Coaching Fails B-School Students

The case method teaches analysis. Sales rooms reward conviction. Most coaching closes the wrong gap.

Read

FAQ

Common questions.

When should we talk?

When you have a specific revenue problem with a specific cost. A pipeline that built but stopped converting. A team hitting target on small deals but losing every enterprise pursuit. A B-school cohort that places into product roles but not into sales. If the problem is “we want to get better at sales,” the diagnostic is the right first step.

What do you actually do?

For corporate teams, weekly live deal reviews and pipeline math. Sales motion redesign when the motion is the problem, not the people. For institutional cohorts, a six-week placement programme with diagnostic scoring, group sessions, 1:1 coaching, mocks, and a written cohort report. No keynote talks, no half-day workshops, no train-the-trainer. The work is the relationship.

How does an engagement run?

Corporate engagements run 90 days minimum. First 30 days is diagnostic: deal reviews, pipeline audit, motion mapping, written findings. Next 60 days is execution: weekly working sessions against the diagnostic, with a written progress report at day 60 and day 90. Institutional cohorts run six weeks plugged into the placement calendar. Either format starts with a paid diagnostic before any larger commitment.

What does it cost?

Diagnostic: paid, scoped at signing. Corporate engagements: priced per quarter, based on team size and motion complexity. Institutional cohorts: priced per cohort, based on student count and programme depth. There is no public price list because there is no standard scope. Send the problem, get a number within 48 hours.

What is this NOT?

Not a content library. Not an LMS. Not a sales bootcamp delivered over Zoom to a list of attendees. Not a marketplace match with a coach who steps out after the call. Not a free discovery call followed by a proposal. Every engagement is direct work with one practitioner against a named problem.

How do we start?

One email with three lines. What you are trying to fix. The team or cohort size. The deadline if there is one. Reply within 48 hours with one of three answers: the work fits and here is the diagnostic scope, the work does not fit and here is who you should talk to instead, or the work fits but not now and here is when.

Send the email

Who is behind this?

Parikshit Jhajharia. Thirteen years of B2B sales at CarDekho across SaaS, manufacturing, and services. IIM alumni. Currently building Career Pitstop, the institutional sales readiness product, while running corporate engagements. Methodology, rubric, writing, all primary work. Every email is read and answered by Parikshit.

Building a programme this year?

Hiring a sales coach, or scoping a cohort programme. Either way, write directly.

Talk to Parikshit